Our Mission Is

Guy Elitzur holds significant management experience. He previously headed up STK Bio-ag Technologies (STK), a leading global crop protection company as its CEO and served as a member of the board. At STK, Elitzur led the company to successful geographical expansion and fundraising of $90 million in return for a majority stake. Prior to this, Guy served private and public companies in senior executive roles. He is a licensed CPA and earned his L.L.M. from Bar-Ilan University.

Smadar joined VF shortly after a CFO tenure at Ness-Matach, a Hi-tech company. Prior to that, she acted as CFO in private and public companies such as FMS. Smadar is a CPA and holds an MBA from Edinburgh Business School, Heriot-Watt University and a BA in accounting from the College of Management.

Ronen joins VF after a successful CEO tenure at Green-ICPS. Prior to that Ronen served several global firms in the energy and water sectors, in which he held Business Development management roles.

Earlier in his career, he held senior positions at Intel Corporation in Israel and abroad, including Treasurer of the Intel Israel site and Strategic Investment Manager at Intel Capital.

Ronen graduated from the Hebrew University of Jerusalem with an MBA degree and holds an LLM degree from Bar-Ilan University.

Eli graduated with a Bsc. in Mechanical Engineering, and an M.E. in System Engineering, both from the Technion Institute of Technology.
In the past, Eli held several leading development positions at major companies of the Israeli defense industry, mainly Rafael and Elbit Systems.
He also held senior management positions at start-up companies, including CTO at Seedo, an Agro-Tech company.
Eli has extensive knowledge and experience in the fields of engineering, system engineering and systems integration.

Tamar Brener joined Vertical Field with 20 years of experience in operations & supply chain management at various multi-national organizations in the industrial, hi-tech and retail sectors. Prior to joining our team, Tamar built and managed the operations of Nespresso Israel, in the role of VP Supply Chain and Procurement for the past 10 years. She attended Industrial Engineering studies at the College of Management and holds a B.A. in Business Management from the University of Derby.

As the Head of Innovative Ventures, Guy Barness is responsible for product development and executive team management. Barness has been involved in vertical growing solutions in various entrepreneurial and professional frameworks for over fifteen years. He holds a B.A. in Business Management from the University of Derby.

Meggie Abecasis is the VP of Commercial at Vertical Field. She served as the CEO of Green Wall from 2016 until the company merger in 2020, where she led external investor recruitment and oversaw a 200% increase in sales. Previously, Meggie established a business community for the landscape design industry. Earlier in her career, she developed events and exhibitions in the lifestyle and design industries. She studied psychology at the Open University.

A top-performing financial executive, Boaz Meiri led Vertical Field’s first-ever financing. He brings vast experience in financial matters and has held executive financial roles in several different companies. He is a licensed CPA and holds an EMBA from Northwestern University, Kellogg School of Management.

Prior to vertical field, Idan Ayalon was the research director and an agronomist at “Leaf” . He holds an M.Sc in plant genetics and breeding and B.Sc. agr. in plant science and agriculture from Hebrew University. Rehovot, Israel.

Hila holds an M.A in Applied Ethics from the Ben Gurion University, Israel. Throughout her career, she specialized in autonomy, paternalism and consent, holding over 15 years’ experience in management, ethics and overseeing studies from a phenomenological perspective.