Our Mission Is

To bring nature, food, and future-forward technology to the new cityscape.

Our Real Story

Established in 2006, Vertical Field aims to transform the urban ecosystem into a space of health, wellness, sustainability, and food security. Using cutting-edge and proprietary technologies, Vertical Field brings all the benefits of nature into the indoor and outdoor urban environment- including air and noise filtration, Co2 absorption, pesticide-free food production, and much more.

We have been installing active living walls in both indoor and outdoor environments for over 14 years, throughout 500 different projects that enhance both human wellbeing and environmental conditions. We welcome opportunities for collaboration in fields such as: urban planning and smart cities, urban renewal, building preservation, construction, interior design, and more.

The Real Team

Guy Elitzur Chief Executive Officer Verticalfield
Eli Segal Director of Technology Verticalfield
Boaz Meiri Chief Financial Officer Verticalfield
Tamar Brener - Director of Operations Verticalfield
GUY BARNESS VP Product Verticalfield
MEGGIE ABECASIS VP Commercial Landscaping Verticalfield
HILA BAR Research Manager Verticalfield

Board Of Directors

GUY BARNESS VP Product Verticalfield

Advisory Board



“The Silicon Review” magazine, the world’s most trusted media based community for business & IT professionals, named Vertical Field as one of the 50 Innovative Companies to Watch in 2019.


The MEA Business Awards are a merit-based awards program published by MEA Markets, a quarterly publication covering moves and events across the Middle East & Africa region.


The CEO Views named Vertical Field as one of the 30 most innovative Companies. The CEO Views is aimed at providing an ideal platform for entrepreneurs to connect with industry peers.


World Smart City awarded Vertical Field as best startup for 2019. Smart City Expo World Congress mission is to empower cities and collectivize urban innovation across the globe.