Our Mission Is

Guy Elitzur holds significant management experience. He previously headed up STK Bio-ag Technologies (STK), a leading global crop protection company as its CEO and served as a member of the board. At STK, Elitzur led the company to successful geographical expansion and fundraising of $90 million in return for a majority stake. Prior to this, Guy served private and public companies in senior executive roles. He is a licensed CPA and earned his L.L.M. from Bar-Ilan University.

Crystal joined VF as the Director of US Sales following an extensive series of senior roles in the fresh produce industry.

Prior to joining VF, she acted as Director of Sales at FreshPoint, North America’s largest exclusively owned produce distributor. Before that she acted in sales and leadership positions at top US food and beverage companies, as well as CPG startups where she helped grow brands globally. Passionate about access to fresh and nutritious food, Crystal created and managed several local farmers market programs within communities across Northern California.

Crystal holds a B.S. in Business Administration with a Marketing concentration and Minor in Economics from California State University, Stanislaus as well as studies in Agricultural Business and Food Science from California Polytechnic State University in San Luis Obispo.

Eli graduated with a Bsc. in Mechanical Engineering, and an M.E. in System Engineering, both from the Technion Institute of Technology.
In the past, Eli held several leading development positions at major companies of the Israeli defense industry, mainly Rafael and Elbit Systems.
He also held senior management positions at start-up companies, including CTO at Seedo, an Agro-Tech company.
Eli has extensive knowledge and experience in the fields of engineering, system engineering and systems integration.

Amit Adani has over 20 years of experience developing software systems.

Among his various roles he has worked in software design, development, and management in the Prime Minister’s Office and in the IDF’s technology units.

Amit was the head of software at Omnisys, co-founder and CTO of the start-up Octia-Technologies, and served as the system architect of an army project for IBM and Microsoft.

Amit holds a BA in computer science from Netanya Academic College.

Gilad has over 20 years of experience working as an agronomist for governmental organizations, NGO’s and commercial companies around the world as a consultant and in research and development roles. Some of his areas of expertise include intensive growing in greenhouses and open fields, irrigation, fertilization, creating growing protocols for various crops and varieties, developing innovative ag-tech tools and overseeing their proper field implementation. Gilad graduation from Hebrew University’s Faculty of Agriculture with a degree in soil and water sciences and environmental sciences.

Ran Shahar joins the Vertical Field team with extensive finance experience at several of the largest energy corporations in Israel. Prior to working at Vertical Field, Shahar was the financial manager at Delek Menta and Delek Gas. Before that, he served at the financial manager at Tipa Corp, a company that develops compostable plastic solutions. Shahar is also an alumnus of Deloitte where he managed audit portfolios of leading corporations in the market.

Meny Bushuev has over 7 years of executive-level finance and business development experience at numerous international companies and organizations. Bushuev has been serving as the deputy CEO and treasurer of the Euro-Asian Jewish Congress, a branch of the World Jewish Congress, for the past four years.

In parallel, Bushuev has served as the vice president of business development and chief of staff at Beer Yizhak, a consortium of businesses that invest in clean energy, water, agriculture, and infrastructure. He received his BA and MBA from the Open University of Israel.

Ronen joins VF after a successful CEO tenure at Green-ICPS. Prior to that Ronen served several global firms in the energy and water sectors, in which he held Business Development management roles.

Earlier in his career, he held senior positions at Intel Corporation in Israel and abroad, including Treasurer of the Intel Israel site and Strategic Investment Manager at Intel Capital.

Ronen graduated from the Hebrew University of Jerusalem with an MBA degree and holds an LLM degree from Bar-Ilan University.

Zohar has over 20 years of experience in logistics, manufacturing, supply chain management and worldwide operations management.

Over the past decade Zohar has played several crucial roles in the operation of IFF (Frutarom Industries Ltd) managing complex global logistics systems, combining factories and operations and cross-organizational global projects.  Zohar holds a bachelor’s degree in industrial engineering and management from Coventry University (Ruppin).

Meggie Abecasis is the VP of Commercial at Vertical Field. She served as the CEO of Green Wall from 2016 until the company merger in 2020, where she led external investor recruitment and oversaw a 200% increase in sales. Previously, Meggie established a business community for the landscape design industry. Earlier in her career, she developed events and exhibitions in the lifestyle and design industries. She studied psychology at the Open University.

Hila holds an M.A in Applied Ethics from the Ben Gurion University, Israel. Throughout her career, she specialized in autonomy, paternalism and consent, holding over 15 years’ experience in management, ethics and overseeing studies from a phenomenological perspective.