ABOUT US

Vertical Field integrates natural values into daily life by developing solutions for the global food supply and growing green walls. Our mission is to create healthier, prettier environments that improve the quality of urban life.

OUR STORY

Established in 2006, Vertical Field aims to transform the way we consume food and make shifts in the food supply chain, shortening the distance from the consumer to the edible plant and largely removing transportation expenses. The company brings all the benefits of plants into the urban ecosystem including air and noise filtering, decreasing waste, creating pesticide-free and naturally bug-free plant walls. 

We are developing a smart farming technology that integrates nature into our urban lifestyle – in both indoor and outdoor environments – and enhances human health and environmental conditions in urban settings. We welcome opportunities for collaboration on Vertical Farming, urban planning and smart cities, urban renewal, building preservation, construction, and interiors.

 

Guy Elitzur

Chief Executive Officer

Guy Elitzur holds significant management experience. He previously headed up STK Bio-ag Technologies (STK), a leading global crop protection company as its CEO and served as a member of the board. At STK, Elitzur led the company to successful geographical expansion and fundraising of $90 million in return for a majority stake. Prior to this, Guy served private and public companies in senior executive roles. He is a licensed CPA and earned his L.L.M. from Bar-Ilan University.

Guy BarNess

Founder,
VP Product & Project Design

Following his passion for nature, Guy Bar-Ness established the operation in 2006 to develop unique outdoor and indoor living walls. With the know-how from this venture, Bar-Ness expanded the living wall solutions to improve and enhance human health and environmental aspects in the urban ecosystem. Bar-Ness holds a B.A. in Business Management from the University of Derby.

Yan Braziler

 Director Of Technology

Yan Braziler joined Vertical Field with more than 17 years of R&D management experience in global businesses. At Syneron Candela, he held roles from NPI Team Manager to Engineering Manager. At Medtronic, he stepped up from Project Manager to Product Manager. He graduated Summa Cum Laude from Ariel University with a Bachelor of Technology, EE.

Meggie Abecasis

VP Commercial Urban Landscape

Meggie Abecasis is the VP Commercial Urban Landscape since 2016. In addition, she also led external investor recruitment and oversaw a 200% increase in sales. Previously, Meggie established a business community for the landscape design industry. Earlier in her career, she had developed lifestyle, design events, and exhibitions. She studied psychology at the Open University.

Boaz Meiri

CFO

A top-performing financial executive, Boaz Meiri led Vertical Field’s first-ever financing. He brings vast experience in financial matters and has held executive financial roles in several different companies. He is a licensed CPA and holds an EMBA from Northwestern University, Kellogg School of Management.

Gil Schramm

Chief Agronomist

Prior to Vertical Field, Gil Schramm was a senior plant researcher/crop technology team lead at InFarm GMBH. He holds an M.Sc. in plant science from Wageningen UR, The Netherlands, and a B.Sc. Agr. in plant science and agriculture from Hebrew University, Rehovot, Israel.

Hila Bar

Research Manager

Hila holds an M.A in Applied Ethics from the Ben Gurion University, Israel. Throughout her career, she specialized in autonomy, paternalism and consent, holding over 15 years’ experience in management, ethics and overseeing studies from a phenomenological perspective.

For 5 years, Hila was the CEO of “Gishot” college for management running branches throughout the country.

Hila joined Vertical Field 3 years ago as a research manager using her extensive knowledge and experience to develop this field within the company and has been overseeing it ever since.

Hila managed the establishment of the largest known Nature Based Solutions (NBS) pilot experiment in Bar-Ilan University, Israel. This a bi-national with Nanjing University, China, funded by the Israeli Ministry of Science & Technology, and the Israel Science Foundation.

NGBS GREEN CERTIFIED

The National Green Building Standard (NGBS) is an American green rating system, referred to for the design and construction of houses and apartment buildings.

Our Research With Universities

Over time, the company realized that there is more than just aesthetic to living walls and that nature is contributing in many intangible ways. We understood people’s need to surround themselves with a green, healthy environment, that’s when we started to collaborate with Bar-Ilan University and University of Nanjing in China on a study sponsored by the National Science Foundation. The study aims to monitor the environmental, health and the direct and indirect economic benefits of living walls on the urban environment (local climate, temperature, radiation, humidity, wind, and carbon and water fluxes).